> ## Documentation Index > Fetch the complete documentation index at: https://docs.etho.net/llms.txt > Use this file to discover all available pages before exploring further. # Section Types > All 28 funnel section types with descriptions, editable fields, and use cases This is a reference for all section types available in the [funnel editor](/modules/build/funnels). Each section has editable fields — fields marked **AI Generated** are automatically filled during funnel creation. In Advanced editor mode, you can add, remove, reorder, duplicate, and lock sections. See [Funnels](/modules/build/funnels) for how to use the editor. *** ## Layout & Navigation ### Header The top navigation bar shown on every page. | Field | AI Generated | Description | | ---------------- | :----------: | ------------------------------------------------------------------- | | Logo image | | Your practice logo | | Practice name | | Displayed in navigation | | Navigation links | | Links to other funnel pages | | Phone number | | Click-to-call on mobile | | CTA button text | | Primary navigation button | | CTA visible | | Whether to show the CTA button (hidden on some pages like calendar) | ### Footer The bottom section with contact info, office hours, and legal content. | Field | AI Generated | Description | | ------------------ | :----------: | ------------------------------ | | Practice name | | Your practice or business name | | Address | | Physical location | | Phone number | | Contact phone number | | Email | | Contact email address | | Office hours | | Days and hours of operation | | Social media links | | Links to your social profiles | | Legal disclaimer | | Required disclaimers and terms | | Copyright text | | Copyright notice | *** ## Hero & Conversion ### Hero The primary above-the-fold section that visitors see first. Drives the main conversion action. | Field | AI Generated | Description | | -------------- | :----------: | ------------------------------------------------ | | Attention text | Yes | Short attention-grabbing line above the headline | | Headline | Yes | Main headline — your primary value proposition | | Subheadline | Yes | Supporting text that expands on the headline | | Hook text | Yes | Emotional or curiosity-driven supporting copy | | Button text | Yes | Primary CTA button label | **Best for:** Landing page openers, primary value proposition, main CTA ### CTA Banner A focused call-to-action strip for driving a specific action mid-page or at the bottom. | Field | AI Generated | Description | | ----------- | :----------: | ---------------------------------- | | Headline | Yes | Action-oriented headline | | Subheadline | Yes | Supporting urgency or benefit text | | Button text | Yes | CTA button label | **Best for:** Mid-page conversion prompts, secondary CTAs, urgency messaging ### Form Lead capture or appointment request form with customizable fields. | Field | AI Generated | Description | | ------------------ | :----------: | --------------------------------------- | | Headline | Yes | Form section headline | | Subheadline | Yes | Why visitors should fill out the form | | Button text | Yes | Submit button label | | Form configuration | | Connected via LeadConnector integration | **Best for:** Lead capture, consultation requests, health assessments ### Calendar Embed Integrated scheduling widget for direct appointment booking. | Field | AI Generated | Description | | ---------------------- | :----------: | --------------------------------------- | | Headline | Yes | Booking section headline | | Subheadline | Yes | What to expect from the consultation | | Calendar configuration | | Connected via LeadConnector integration | **Best for:** Call funnels, consultation booking, appointment scheduling ### Eligibility A qualification checklist that helps prospects self-assess whether they're a good fit. | Field | AI Generated | Description | | ----------------- | :----------: | -------------------------------- | | Headline | Yes | Section headline | | Subheadline | Yes | Instructions or context | | Eligibility items | Yes | Checklist of qualifying criteria | | Button text | Yes | CTA for qualified prospects | **Best for:** Pre-qualifying leads, setting expectations, filtering prospects *** ## Content & Features ### Features Feature highlights with icons and descriptions. | Field | AI Generated | Description | | ------------- | :----------: | -------------------------------------------------- | | Headline | Yes | Section headline | | Subheadline | Yes | Supporting context | | Feature items | Yes | List of features with title, description, and icon | **Best for:** Benefits lists, service highlights, treatment advantages ### Heading + Paragraph Simple text content section for longer form content. | Field | AI Generated | Description | | --------- | :----------: | ------------------ | | Heading | Yes | Section heading | | Body text | Yes | Detailed body copy | **Best for:** Detailed explanations, confirmation messages, additional context ### Media Attachment Image or video display, typically used for product or service showcases. | Field | AI Generated | Description | | ------- | :----------: | -------------------------------- | | Media | | Your uploaded image or video | | Caption | Yes | Descriptive text below the media | **Best for:** Product videos, treatment demonstrations, practice showcases ### Media Caption Video or image embed with descriptive text alongside. | Field | AI Generated | Description | | --------- | :----------: | ------------------- | | Headline | Yes | Section headline | | Body text | Yes | Descriptive content | | Media | | Your video or image | **Best for:** Video sales letters, treatment explainers, educational content ### Cards Grid Multi-card layout for presenting multiple items side by side. | Field | AI Generated | Description | | ----------- | :----------: | ------------------------------------------- | | Headline | Yes | Section headline | | Subheadline | Yes | Supporting context | | Card items | Yes | Individual cards with title and description | **Best for:** Service offerings, treatment options, benefit categories ### Comparison Side-by-side comparison of your approach versus alternatives. | Field | AI Generated | Description | | ------------------- | :----------: | ------------------------- | | Headline | Yes | Section headline | | Your approach items | Yes | Benefits of your method | | Alternative items | Yes | Drawbacks of alternatives | **Best for:** Differentiating your practice, addressing "why you" objections ### Protocol Pillars Key pillars or principles of your treatment approach. | Field | AI Generated | Description | | ------------ | :----------: | --------------------------------------------- | | Headline | Yes | Section headline | | Subheadline | Yes | Supporting context | | Pillar items | Yes | Individual pillars with title and description | **Best for:** Treatment methodology, practice philosophy, care approach *** ## Social Proof & Trust ### Testimonials Written patient testimonials with names and photos. | Field | AI Generated | Description | | ----------------- | :----------: | ---------------------------------------------- | | Section headline | Yes | Headline above testimonials | | Testimonial items | Yes | Quote, patient name, title, and optional photo | **Best for:** Building trust, social proof, patient success stories ### Video Testimonials Video-based patient testimonials. | Field | AI Generated | Description | | ----------------- | :----------: | ------------------------------------ | | Section headline | Yes | Headline above testimonials | | Testimonial items | Yes | Video, patient name, and description | **Best for:** High-impact social proof, authentic patient stories ### Text Reviews Short text-based patient reviews displayed in a compact format. | Field | AI Generated | Description | | ---------------- | :----------: | ------------------------------------- | | Section headline | Yes | Headline above reviews | | Review items | Yes | Review text, patient name, and rating | **Best for:** Quick-read social proof, Google/Yelp-style reviews ### Video Grid A grid layout displaying multiple videos — educational content or testimonials. | Field | AI Generated | Description | | ---------------- | :----------: | --------------------------------------- | | Section headline | Yes | Headline above the grid | | Video items | Yes | Video URLs with titles and descriptions | **Best for:** Educational video libraries, multiple testimonials, post-booking content on Next Steps pages ### Social Proof Trust badges, credentials, and credibility indicators. | Field | AI Generated | Description | | ----------- | :----------: | -------------------------------------------- | | Headline | Yes | Section headline | | Proof items | Yes | Trust badges, certifications, media mentions | **Best for:** Establishing authority, certifications display, media logos ### Statistics Numbered stats and achievement highlights. | Field | AI Generated | Description | | ---------------- | :----------: | --------------------------------------------- | | Section headline | Yes | Headline above stats | | Stat items | Yes | Number/value, label, and optional description | **Best for:** Practice achievements, patient outcomes, credibility indicators ### Practitioner Bio Detailed practitioner profile with credentials, background, and photo. | Field | AI Generated | Description | | -------- | :----------: | ------------------------------------ | | Name | Yes | Practitioner's full name | | Title | Yes | Professional title and credentials | | Bio text | Yes | Background, experience, and approach | | Photo | | Your professional headshot | **Best for:** Building personal trust, establishing expertise, lead funnel landing pages ### Founded Story Practice origin story and credentials. | Field | AI Generated | Description | | ------------- | :----------: | ---------------------------------- | | Headline | Yes | Section headline | | Story text | Yes | Your practice story and background | | Founder name | Yes | Practitioner or founder name | | Founder image | | Your uploaded photo | **Best for:** About the practice, origin story, trust building *** ## Information & Education ### Problems & Solutions Side-by-side presentation of patient problems and your solutions. | Field | AI Generated | Description | | ---------------------- | :----------: | --------------------------------------- | | Section headline | Yes | Headline above the pairs | | Problem/solution items | Yes | Problem text and corresponding solution | **Best for:** Pain point identification, treatment value proposition, objection handling ### Process Steps Numbered step-by-step process explanation. | Field | AI Generated | Description | | ---------------- | :----------: | ----------------------------------- | | Section headline | Yes | Headline above the steps | | Subheadline | Yes | Supporting context | | Step items | Yes | Step number, title, and description | **Best for:** Treatment process, what to expect, patient onboarding flow ### FAQ Expandable frequently asked questions. | Field | AI Generated | Description | | ---------------- | :----------: | ------------------------- | | Section headline | Yes | Headline above FAQs | | FAQ items | Yes | Question and answer pairs | **Best for:** Addressing objections, common questions, treatment details ### Products Product or service cards with pricing and descriptions. | Field | AI Generated | Description | | ---------------- | :----------: | -------------------------------------------- | | Section headline | Yes | Headline above products | | Subheadline | Yes | Supporting context | | Product items | Yes | Name, description, price, and optional image | **Best for:** Service pricing, treatment packages, product listings, alternative offerings on Disqualified pages ### Legal Content Auto-generated legal pages for compliance. | Field | AI Generated | Description | | -------------- | :----------: | ------------------------------------- | | Page type | | Disclaimer, privacy policy, or terms | | Legal sections | | Pre-structured legal content sections | **Best for:** Disclaimer pages, privacy policy pages, terms of service *** ## Default Section Layouts When you create a new funnel, sections are automatically arranged based on your funnel type and page: ### Call Funnel | Page | Sections (in order) | | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | | **Landing** | Header, Hero, Features, CTA Banner, Footer | | **Video** | Header, Hero, Media Caption, Form, Heading + Paragraph, Founded Story, Process Steps, Problems & Solutions, Testimonials, FAQ, CTA Banner, Footer | | **Calendar** | Header, Heading + Paragraph, Calendar Embed, Footer | | **Next Steps** | Header, Hero, Process Steps, Video Grid, Video Testimonials, Text Reviews, FAQ, Footer | | **Disqualified** | Header, Heading + Paragraph, Media Attachment, Products, Footer | | **Disclaimer** | Header, Legal Content, Footer | | **Privacy** | Header, Legal Content, Footer | ### Lead Funnel | Page | Sections (in order) | | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Landing** | Header, Hero, Social Proof, Practitioner Bio, Features, Comparison, Protocol Pillars, Process Steps, Testimonials, Eligibility, CTA Banner, FAQ, Form, Footer | | **Confirmation** | Header, Heading + Paragraph, Video Grid, Text Reviews, Footer | | **Disclaimer** | Header, Legal Content, Footer | | **Privacy** | Header, Legal Content, Footer | In Advanced editor mode, you can add, remove, and reorder sections freely. Wizard mode uses the default layout. All section types are designed to work together visually. They share a consistent theme (colors, fonts, spacing) so any combination of sections looks cohesive on the page.