> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Launch

> Configure and deploy ad campaigns on Meta, Google, and YouTube with a step-by-step wizard

The Launch wizard walks you through selecting platforms, ad copy, creatives, targeting, and budget to deploy a campaign.

<Note>
  You need an offer, approved ad copy, and at least one creative before launching. Connect your [Meta integration](/modules/integrations/meta) for Facebook/Instagram or [Google Ads integration](/modules/integrations/google) for Search, Display, and YouTube campaigns.
</Note>

## How to launch a campaign

The wizard adjusts its steps based on which platforms you select and whether you choose Test or Scale mode. The core flow is:

<Steps>
  <Step title="Select platforms">
    Choose where your ads should appear: **Meta** (Facebook and Instagram), **Google** (Search, Display, Performance Max, Demand Gen), or **YouTube**.
  </Step>

  <Step title="Select offer">
    Pick the offer you are promoting from your existing care plans.
  </Step>

  <Step title="Define messaging angles">
    Select the messaging angles that describe your offer's value. You'll choose from three categories:

    * **Problems** — the health issues your target patients face (e.g., chronic fatigue, hormone imbalances)
    * **Circumstances** — the situations that drive them to seek help (e.g., frustrated with doctors who only prescribe pills)
    * **Desired outcomes** — the results they want (e.g., more energy, better sleep quality)

    You can pick from preset options or add your own. Aim for at least 15 angles (20 recommended) to give the AI enough diversity for ad targeting.
  </Step>

  <Step title="Set conversion goal">
    Choose what action patients should take:

    | Goal                  | Description                                    |
    | --------------------- | ---------------------------------------------- |
    | Submit Application    | Collect application submissions                |
    | Schedule Appointment  | Drive patients to book an appointment          |
    | Get Leads             | Capture lead contact information (coming soon) |
    | Complete Registration | Drive sign-up completions (coming soon)        |
  </Step>

  <Step title="Select ad copy">
    Pick from ad copy you created in the [Write > Ads](/modules/write/ads) module. If you selected multiple platforms, a separate ad copy step appears for each (e.g., "Select Meta Ad Copy").
  </Step>

  <Step title="Select creative">
    Choose images or videos from the [Create](/modules/create) module. You can select multiple creatives or an entire folder.
  </Step>

  <Step title="Set destination">
    Choose where to send ad traffic:

    * **Olympus funnel** (Internal) — Select a funnel you built in the [Build > Funnels](/modules/build/funnels) module
    * **Existing Funnel** (External) — Paste an external landing page URL
  </Step>

  <Step title="Choose campaign mode">
    | Type       | How it works                                                                                                                                                                                                                                                                |
    | ---------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
    | Test Mode  | Runs for a set number of days, finds your best-performing ads, and keeps budget fixed. You must choose a test duration — 4 days (minimum), 7 days (quick), 14 days (recommended), or 30 days (maximum).                                                                     |
    | Scale Mode | Runs continuously and auto-scales budget when performing well. If selected, an extra step appears asking you to set a **Maximum Daily Spend** ceiling — the highest your budget can go, even if ads are performing exceptionally well. Defaults to 3x your starting budget. |
  </Step>

  <Step title="Set budget">
    Enter your daily budget. Minimum is \$25.
  </Step>

  <Step title="Set targeting">
    Configure base demographics:

    * **Age range** — 18 to 65+
    * **Gender** — Male, Female, or Both
  </Step>

  <Step title="Set location">
    Enter a target address and set a radius in miles (5–50). This is prepopulated with your business location if available.
  </Step>

  <Step title="Select interests, behaviors, job titles (Meta only)">
    Search and add Meta interests, behaviors, and job titles (work positions) to refine your audience targeting. This step only appears for Meta campaigns.
  </Step>

  <Step title="Review & Launch">
    Review all your selections. Click **Launch Campaign** to deploy. You will be redirected to the Campaigns page on success.
  </Step>
</Steps>

## Campaign statuses

After launching, your campaign moves through these statuses:

| Status     | Meaning                                      |
| ---------- | -------------------------------------------- |
| Live       | Active on the ad platform                    |
| Paused     | Paused by user                               |
| Draft      | Saved but not yet deployed                   |
| Queued     | Waiting to be processed                      |
| Processing | Being created on the ad platform             |
| Failed     | Deployment failed — can retry from Campaigns |
| Archived   | Archived by user                             |

<Tip>
  The wizard adjusts its steps dynamically. For example, selecting Scale Mode adds a maximum daily spend step, and selecting Meta adds an interest targeting step.
</Tip>

<Tip>
  If a campaign fails to deploy, you can retry it from the [Campaigns](/modules/drive/campaigns) page — the wizard prefills with your original selections.
</Tip>

## What to do next

Monitor your campaign in [Campaigns](/modules/drive/campaigns).