> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Track funnel conversion rates and model offer profitability

The Measure module gives you two tools to understand your practice's financial performance: **KPI trackers** that monitor conversion rates at every funnel stage, and **Economics** models that calculate the true cost and profitability of delivering your offers.

## Key Features

<CardGroup cols={2}>
  <Card title="KPIs" icon="chart-line" href="/modules/measure/kpis">
    Create funnel diagnostic trackers to monitor conversion rates, costs, and ROI at every stage of your marketing funnel.
  </Card>

  <Card title="Economics" icon="calculator" href="/modules/measure/economics">
    Model offer profitability by calculating staff, product, technology, and fixed costs against your revenue.
  </Card>
</CardGroup>

<Note>
  **Analytics** (tracking links and attribution) is coming soon.
</Note>

## Prerequisites

* At least one offer in [Offers > Care Plans](/modules/offers/careplans) (to associate with Economics models)
* A live or recent campaign in [Drive > Campaigns](/modules/drive/campaigns) (to have meaningful data for KPI tracking)

## Recommended order

1. **Economics** — Model your offer's cost structure and profitability first.
2. **KPIs** — Then track your funnel performance against targets.