> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Create care plans and products that define what you sell and how you present it to prospects

The Offers module is where you define what your practice sells. Create care plans for your treatment programs and products for individual items, then use them across your funnels, ads, and campaigns.

## Key Features

<CardGroup cols={2}>
  <Card title="Care Plans" icon="clipboard-list" href="/modules/offers/careplans">
    Define your treatment programs with pricing, delivery method, and key details that AI uses to generate marketing content.
  </Card>

  <Card title="Products" icon="box" href="/modules/offers/products">
    Create product listings with photos, pricing, features, and a link to your sales page.
  </Card>
</CardGroup>

<Note>
  To analyze the profitability of your offers, use [Measure > Economics](/modules/measure/economics).
</Note>

## Recommended order

1. **Care Plans** — Start here. Define your core treatment programs so AI has context for content generation.
2. **Products** — Add individual products that complement your care plans.