> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Products

> Create product listings with photos, pricing, features, and a link to your sales page

Products are individual items your practice sells. They are shown to leads who don't qualify for a care plan, giving them an alternative way to engage with your practice. Each product listing includes a photo, pricing, features, and a link to your sales page. AI uses this information when generating funnels and marketing content.

## How to create a product

<Steps>
  <Step title="Go to Offers > Products">
    Open the **Offers** module from the sidebar and select **Products**.
  </Step>

  <Step title="Click Create Product">
    Click the **Create Product** button in the top right corner. This opens a new product form.
  </Step>

  <Step title="Fill in product details">
    Complete the required fields:

    * **Product Name** — Internal name for the product
    * **Product Title** — The display title shown to customers
    * **Product URL** — Link to your sales or landing page (must start with `http://` or `https://`)
    * **Product Photo** — Upload an image (JPG, PNG, WebP, or GIF). A preview will appear after upload.
    * **CTA Button Text** — The text on the call-to-action button (e.g. "Buy Now", "Learn More")
    * **Original Price** — The original or retail price (formats: `$99`, `$99.99`, or `99`)
    * **Current Price** — Your selling price (same format as above)

    Optional fields:

    * **Product Subtitle** — A short tagline or secondary title
    * **Product Description** — Detailed description of the product
  </Step>

  <Step title="Add features">
    Scroll to the **Features** section and add at least 2 features. Click the add button to include more. Features describe the key benefits or specs of your product.
  </Step>

  <Step title="Save your product">
    Click **Create Product** (or **Save Product** when editing). Your product status is automatically set based on completion:

    * **Complete** — All required fields filled, a description provided, a photo uploaded, and at least 2 features added
    * **Draft** — Any of the above are missing
  </Step>
</Steps>

## How to manage products

* **Search** by product name or title
* **Edit** any product by clicking on it
* **Delete** a product (click the delete icon, confirmation required)

## Product fields

| Field               | Required    | Description                                                       |
| ------------------- | ----------- | ----------------------------------------------------------------- |
| Product Name        | Yes         | Internal name for the product                                     |
| Product Title       | Yes         | Display title shown to customers                                  |
| Product Subtitle    | No          | Short tagline or secondary title                                  |
| Product Description | No          | Detailed product description (needed for "Complete" status)       |
| Product URL         | Yes         | Link to your sales page (must start with `http://` or `https://`) |
| Product Photo       | Yes         | Product image (JPG, PNG, WebP, GIF)                               |
| CTA Button Text     | Yes         | Call-to-action button label                                       |
| Original Price      | Yes         | Original or retail price                                          |
| Current Price       | Yes         | Your selling price                                                |
| Features            | Yes (min 2) | Key benefits or specs of the product                              |

## Tips

* **Show the value gap.** Set the Original Price to the full retail value so the Current Price looks like a deal.
* **Write clear features.** Each feature should describe a specific benefit or outcome, not just a technical spec.
* **Link to a real page.** The Product URL should point to a working sales or landing page where customers can take action.

## What to do next

Analyze the profitability of your offers in [Measure > Economics](/modules/measure/economics).