> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Generate AI-powered market intelligence reports and a brand-wide customer persona

The Think module uses AI to research your market and build a profile of your ideal customer. Generate intelligence reports tied to specific care plans, then create a brand-wide persona from your Brand Codex.

## Key Features

<CardGroup cols={2}>
  <Card title="Intelligence" icon="brain" href="/modules/think/intelligence">
    Generate a multi-section market research report for a specific care plan — covering competitors, compliance, digital presence, and more.
  </Card>

  <Card title="Persona" icon="user" href="/modules/think/persona">
    Generate a brand-wide customer persona based on your Brand Codex.
  </Card>

  <Card title="Brainstorm" icon="sparkles" href="/modules/think/brainstorm">
    Chat with AI about marketing strategy, positioning, pricing, and offer creation.
  </Card>
</CardGroup>

## Prerequisites

* Complete your [Brand > Codex](/modules/brand/codex) before generating a Persona.
* Create at least one [Offers > Care Plan](/modules/offers/careplans) before generating Intelligence.

## Recommended order

1. **Intelligence** — Generate reports for your care plans first to understand your market.
2. **Persona** — Then generate your brand persona to define your ideal customer across all offers.
3. **Brainstorm** — Use AI strategy chat anytime to think through marketing decisions.