> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Brainstorm

> Chat with AI about marketing strategy, positioning, pricing, and offer creation

## Overview

Brainstorm is an AI-powered strategy chat that helps you think through marketing decisions. Ask questions about positioning, pricing, offer structure, funnel strategy, and more — grounded in proven frameworks.

## Starting a Session

<Steps>
  <Step title="Open Brainstorm">
    Go to **Think > Brainstorm** from the sidebar.
  </Step>

  <Step title="Select knowledge sources">
    Choose which frameworks to draw from: **Frameworks**, **Pricing**, **Positioning**, **Offer Creation**, or **Funnel Strategy**.
  </Step>

  <Step title="Ask your question">
    Type or use voice input to describe what you need help with. The AI responds with actionable advice grounded in the selected knowledge sources.
  </Step>
</Steps>

## Features

* **Voice input** — Speak your question instead of typing
* **Knowledge sources** — Select which strategic frameworks inform the conversation
* **Session persistence** — Conversations are saved and accessible from the session list
* **Multiple sessions** — Create separate sessions for different topics or offers

## Example Use Cases

* "How should I position my weight loss program against competitors?"
* "What pricing strategy works best for a high-ticket care plan?"
* "Help me structure a webinar funnel for my new offer"
* "What objections will prospects have and how do I address them?"

## Prerequisites

<Info>No prerequisites required. Brainstorm works independently of other modules, though having a completed [Brand Codex](/modules/brand/codex) and [Care Plan](/modules/offers/careplans) gives the AI more context.</Info>