> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Financial

> Required price from assumed COGS, SG&A, and advertising CAC before launch

Think > Intelligence > Financial is the before-launch charge model for an offer. Enter assumed fulfillment cost (COGS), overhead (SG\&A), and either a dollar CAC or advertising assumptions (monthly spend, CPC, click-to-purchase percent). Advertising assumptions derive CAC. A target margin reverse-solves the required price and payback in conversions. Optional monthly volume converts payback into months.

This is not Measure › Economics. Economics reports on saved itemized actuals after the fact. Financial never writes `offer_economics`.

## Create a model

<Steps>
  <Step title="Open Financial">
    Go to Think > Intelligence > Financial.
  </Step>

  <Step title="Pick a brand only if you have more than one">
    A new organization uses its own brand automatically. Pick one only when the workspace already has several.
  </Step>

  <Step title="Enter assumptions">
    COGS and SG\&A are dollars per conversion. CAC is dollars, or derived from spend, CPC, and conversion rate. Target margin is a percent. Volume is optional.
  </Step>

  <Step title="Read the required price">
    If the margin is 100% or more, the combination cannot work. Olympus does not clamp a fake price.
  </Step>
</Steps>

An optional Offer Doc link shows the stated `priceModel` as comparison only. A numeric `priceModel` of `99` is stated 99. A payment-plan sentence is shown as prose; implied margin is omitted.

Agent `think_financial.read` and `think_financial.write` use the same helpers as this page.