> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Research

> Study your market, competitors, pricing, and positioning

Research explores the market around your existing offerings. Your workspace needs an offer and the business facts listed in the setup screen.

## Start a study

<Steps>
  <Step title="Select your offerings">
    Open **Think > Research > New research**. Choose the **Offerings** to study. When selecting several, describe how they fit together: **In sequence**, **Sold together**, or **Independent**.
  </Step>

  <Step title="Choose the objective">
    Select **Who to sell to first**, **What to charge**, **What to say**, or **Who you are up against**.
  </Step>

  <Step title="Set geography and context">
    Choose **Local** or **National**. Local studies need a selected business address and radius. National studies support the United States, United Kingdom, Canada, and Australia. Add sales calls if you want them included as context.
  </Step>

  <Step title="Confirm the search terms">
    Select **Start research**, review the suggested **Keywords**, then select **Confirm**. Required business facts, location details, and transcript processing must be ready first.
  </Step>

  <Step title="Read the results">
    Open the study from Research and review **Report** and **Evidence**. Use the edition picker when several editions are available.
  </Step>
</Steps>

Research currently runs in English and is subject to your plan's run allowance. A workspace owner or administrator can purchase additional runs. The empty Research list includes an **Interactive example**.


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