> ## Documentation Index
> Fetch the complete documentation index at: https://docs.etho.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Nurture

> Generate email and SMS nurture sequences across journey stages

Nurture generates multi-channel follow-up sequences for your offers. You select an offer, choose channels (Email, SMS), pick journey stages, and the AI generates nurture content for each combination.

<Note>
  You need at least one **Offer** in [Offers > Care Plans](/modules/offers/careplans) before you can generate nurture sequences.
</Note>

## How to generate nurture sequences

<Steps>
  <Step title="Go to Write > Nurture">
    Open the **Write** module from the sidebar and select **Nurture**.
  </Step>

  <Step title="Click Create New Sequence">
    Click the **Create New Sequence** button in the top right corner.
  </Step>

  <Step title="Select an offer">
    Choose the offer you want to create nurture sequences for from the **Select Offer** dropdown.
  </Step>

  <Step title="Select channels">
    Check one or more channels to generate content for:

    | Channel          | Status      | Description                                      |
    | ---------------- | ----------- | ------------------------------------------------ |
    | Email            | Available   | Full-length nurture sequences with subject lines |
    | SMS              | Available   | Short, direct messages for high urgency          |
    | LinkedIn Message | Coming soon | Professional, relationship-focused messages      |
    | WhatsApp         | Coming soon | Personal, conversational tone messages           |
  </Step>

  <Step title="Select journey stages">
    Check one or more stages to generate content for:

    | Stage        | Description                                   | Timing                        |
    | ------------ | --------------------------------------------- | ----------------------------- |
    | Opt-In       | Welcome new subscribers to your community     | Immediately after signup      |
    | Post-Booked  | Confirmation and preparation for appointments | After scheduling confirmation |
    | No Show      | Re-engagement for missed appointments         | When appointments are missed  |
    | Disqualified | Maintain relationship with unqualified leads  | After lead disqualification   |
  </Step>

  <Step title="Set variations per stage">
    Use the slider to choose how many variations to generate per stage (1-10).
  </Step>

  <Step title="Set awareness level (optional)">
    Choose how aware your audience is of the problem and your solution. Defaults to **Problem Aware**.
  </Step>

  <Step title="Click Generate Sequences">
    Click **Generate Sequences** to start generation. You'll see a success toast and be redirected to the nurture list. Each sequence shows a status badge while processing.
  </Step>
</Steps>

## How to review content

Once a nurture sequence is completed, click it to open the detail view:

* Content is organized by **journey stage** sections (Opt-In, Post-Booked, No Show, Disqualified)
* Each variation shows a **subject** (for Email) or **title** (for SMS) and the message content
* **Edit** the subject and content inline, then save
* **Copy** the full content to clipboard
* **Provide feedback** — thumbs up/down or detailed comments
* **Delete** the nurture sequence (confirmation required)

## How to manage sequences

* **Search** sequences by offer name, title, or type
* **Filter** by channel (Email, SMS) or by stage (Opt-In, Post-Booked, No Show, Disqualified)
* **Delete** sequences (click the delete icon, confirmation required)

## Nurture statuses

| Status     | Meaning                                |
| ---------- | -------------------------------------- |
| Queued     | Sequence is waiting to be processed    |
| Processing | AI is generating the content           |
| Completed  | Content is ready to review             |
| Failed     | Something went wrong during generation |

## Tips

* **Select both Email and SMS.** Generating for both channels at once gives you a complete multi-channel nurture strategy.
* **Cover all four stages.** Each stage addresses a different point in the customer journey — missing one means missing opportunities.
* **Edit subject lines carefully.** Subject lines are the biggest factor in whether emails get opened.

## What to do next

Generate AI images for your ads in [Create > Images](/modules/create/images).