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Media is your brand’s asset library - the organized collection of photos, videos, and content that brings your brand to life. Keep everything organized and accessible so you can create consistent, professional marketing materials quickly and efficiently.

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Why Organized Assets Matter

Find the right assets instantly when creating campaigns, eliminating time spent searching through disorganized folders and files.
Organized assets help maintain visual consistency across all marketing materials, reinforcing your brand identity with every piece of content.
Team members can easily find and use approved brand assets, enabling faster content creation while maintaining quality standards.

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Key Features

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Asset Library

Upload photos and videos with smart categorization for instant access to the right content.

Smart Upload

Drag-and-drop simplicity - Upload multiple files at once with automatic organization and metadata extraction.

File Validation

Quality assurance - Automatic size, format, and quality validation ensures all assets meet professional standards.

Metadata Extraction

Automatic tagging - AI extracts relevant information from your files to make them easily searchable and organized.

Version Control

Asset versioning - Keep track of different versions of your assets and easily revert to previous versions when needed.

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Content Types

Organize by practitioner, staff, testimonials, sales videos, and more for targeted content creation.
Professional photos and videos of practitioners in action, showcasing expertise and building trust with potential patients.
Team photos and videos that humanize your practice and help patients connect with the people behind your brand.
Video testimonials, before/after photos, and success stories that provide social proof and build credibility.
Educational content, procedure explanations, and promotional videos that inform and convert potential patients.
Photos and videos of your practice, equipment, and facilities that demonstrate professionalism and quality.

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File Management

Support for images and videos with size validation to ensure professional quality.
1

Upload Your Assets

Drag and drop photos and videos into the media library with automatic format detection and quality validation.
2

Categorize Content

Assign content to specific categories (practitioner, staff, testimonials, etc.) for easy organization and retrieval.
3

Add Descriptions

Include detailed descriptions and tags to make assets easily searchable and provide context for team members.
4

Set Usage Rights

Document usage permissions and restrictions to ensure proper asset usage across all marketing materials.

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Offer Integration

Link assets to specific offers and campaigns for targeted marketing material creation.

Campaign Linking

Connect assets to campaigns - Link specific photos and videos to particular offers for targeted marketing materials.

Offer-Specific Content

Targeted asset organization - Organize content by specific services or treatments to create focused marketing campaigns.

Seasonal Content

Time-based organization - Tag assets for seasonal campaigns and promotions to maximize their impact.

Audience Targeting

Demographic-specific assets - Organize content by target audience to create personalized marketing materials.

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Search & Filter

Find assets quickly by type, content, or keywords with powerful search and filtering capabilities.
Filter by content type (photos, videos), category (practitioner, testimonials), or file format for targeted results.
Find assets by upload date, creation date, or campaign date to locate recent or historical content quickly.
See which assets are used most frequently and track their performance across different campaigns.

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How Media Connects to Your Brand Strategy

1

Align with Your Codex

Organize assets based on your target audience and brand positioning to ensure content resonates with your ideal customers.
2

Match Your Design System

Ensure all visual assets align with your brand colors, style, and aesthetic for consistent brand presentation.
3

Support Your Messaging

Choose assets that reinforce your brand message and value proposition across all marketing channels.
4

Enable AI Content Creation

Well-organized assets help AI create marketing materials that perfectly represent your brand and appeal to your audience.

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Asset Organization Best Practices

  • Practitioner content - Patient testimonials - Facility photos - Educational videos - Seasonal content
  • Include dates in filenames - Describe content clearly - Add version numbers - Include usage rights
  • Detailed descriptions - Relevant keywords - Usage permissions - Performance data
  • Remove outdated content - Update descriptions - Archive old assets - Review usage analytics

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What Happens After Media Setup

AI Content Generation

AI uses your organized assets to create marketing materials that perfectly match your brand and appeal to your target audience.

Campaign Creation

Quickly build campaigns using pre-organized assets that align with your brand strategy and design system.

Team Collaboration

Team members can easily find and use approved brand assets for consistent content creation across all channels.

Performance Tracking

Monitor which assets perform best across different campaigns to optimize your content strategy over time.

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Pro Tips for Effective Asset Management

Start with High-Quality Assets: Upload your best photos and videos first to establish a strong foundation for your brand library.
Be Consistent with Naming: Use a consistent naming convention for all assets to make them easily searchable and organized.
Regular Cleanup: Schedule monthly reviews to remove outdated content and ensure your library stays current and relevant.
Quality Over Quantity: It’s better to have fewer high-quality assets than many mediocre ones that could hurt your brand perception.

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Getting Started

Build Your Asset Library

Start organizing your brand assets with smart categorization and powerful search capabilities.