Why Visual Consistency Matters
Build Instant Recognition
Build Instant Recognition
Consistent visual elements make your brand instantly recognizable, building trust and
credibility with customers across all touchpoints.
Scale Design Work
Scale Design Work
With clear design guidelines, you can confidently create marketing materials at scale while
maintaining professional quality and brand consistency.
Guide AI Content Creation
Guide AI Content Creation
AI uses your design system to create visuals that perfectly match your brand aesthetic, from
social media posts to email campaigns.
Key Features
Color System
Set primary, secondary, and accent colors with gradient support for comprehensive brand color management.Primary Colors
Your main brand colors - The core colors that represent your brand identity and appear in
all major marketing materials.
Secondary Colors
Supporting color palette - Complementary colors that enhance your primary colors and provide
design flexibility.
Accent Colors
Highlight and call-to-action colors - Bold colors for buttons, links, and important elements
that drive action.
Gradient Support
Modern gradient effects - Create sophisticated gradients that add depth and visual interest
to your brand materials.
Typography
Choose from 16+ professional fonts including custom Aeonik for a distinctive brand voice.Font Selection
Font Selection
Choose from carefully curated professional fonts that reflect your brand personality - from
modern and clean to bold and distinctive.
Custom Aeonik Font
Custom Aeonik Font
Access the premium Aeonik font family for a unique, professional look that sets your brand apart
from competitors.
Font Hierarchy
Font Hierarchy
Define heading, subheading, and body text styles to ensure consistent typography across all
marketing materials.
Logo Management
Upload separate logos for light and dark themes to ensure perfect visibility in any context.1
Upload Light Theme Logo
Add your primary logo for use on light backgrounds, ensuring it’s high-resolution and properly
formatted.
2
Upload Dark Theme Logo
Create or upload a version optimized for dark backgrounds to maintain brand visibility in all
contexts.
3
Set Logo Guidelines
Define minimum sizes, spacing requirements, and usage rules to maintain logo integrity across
all applications.
Live Preview
See real-time preview on desktop and mobile to ensure your design system works across all devices.Desktop Preview
Full-screen design testing - See how your brand elements look on desktop screens with
realistic content examples.
Mobile Preview
Mobile-optimized viewing - Ensure your design system works perfectly on mobile devices where
most customers engage.
Theme Selection
Choose between light and dark brand themes to match your brand personality and customer preferences.Light Theme
Light Theme
Clean, bright design that conveys trust, professionalism, and accessibility for traditional
business audiences.
Dark Theme
Dark Theme
Modern, sophisticated design that appeals to tech-savvy audiences and creates premium brand
perception.
How Design Connects to Your Brand Strategy
1
Start with Your Codex
Use insights from your brand identity questionnaire to inform color choices, typography, and
overall design direction.
2
Reflect Your Brand Personality
Choose colors, fonts, and themes that authentically represent your brand character and appeal to
your target audience.
3
Test Across Contexts
Use live preview to ensure your design system works for all types of content - from social media
to professional presentations.
4
Create Brand Guidelines
Document your design system to share with team members and ensure consistent application across
all marketing materials.
Design System Components
Color Palette
Color Palette
- Primary brand colors - Secondary supporting colors - Accent colors for CTAs - Gradient combinations - Color usage guidelines
Typography System
Typography System
- Primary font selection - Secondary font options - Font size hierarchy - Line spacing guidelines
- Text color combinations
Logo Guidelines
Logo Guidelines
- Light theme logo - Dark theme logo - Minimum size requirements - Clear space rules - Usage restrictions
Theme Settings
Theme Settings
- Light/dark theme selection - Background colors - Text contrast ratios - Accessibility compliance - Cross-device consistency
What Happens After Design Setup
AI Content Generation
AI uses your design system to create visuals that perfectly match your brand aesthetic and color
scheme.
Asset Organization
Organize your brand assets to align with your design system and ensure visual consistency.
Team Guidelines
Share your design system with team members to ensure consistent brand application across all
materials.
Campaign Creation
Use your design system as the foundation for creating cohesive marketing campaigns across all
channels.
Pro Tips for Effective Design Systems
Getting Started
Create Your Design System
Start building your visual brand guidelines with colors, fonts, and themes.