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Codex is a structured questionnaire (58 questions across 10 sections) that captures your brand’s identity, audience, positioning, and voice. AI uses your answers as context whenever it generates content for you.

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How to complete your Codex

1

Go to Brand > Codex

Open the Brand module from the sidebar and select Codex.
2

Enter your Brand Name

Fill in the Brand Name field at the top of the page. This is required.
3

(Optional) Run AI analysis

Click Refresh Info to open a pop-up where you can:
  • Enter a website URL for AI to scrape and analyze
  • Upload documents (PDF or DOCX) with existing brand materials
  • Or both at the same time
  • Download an offline template — click the “Need help getting started? Download our template” link at the bottom of the pop-up to reveal a download button. Get a pre-formatted Word (.docx) file with all 58 questions, fill it out offline, then upload the completed file here to have AI extract your answers.
A full-screen processing animation will appear while AI works. This can take a few minutes.
4

Review and complete your answers

Work through all 10 sections. If you used AI analysis, review the pre-filled answers and adjust them to be accurate.Use the progress sidebar on the right to:
  • See your overall completion percentage (color-coded from red to green)
  • See per-section progress
  • Click any section name to jump to it
5

Save your work

Click Save Codex when you’re done. A yellow banner will appear if you have unsaved changes.Your answers are also backed up to your browser’s local storage, so you won’t lose work if you close the tab accidentally.
6

(Optional) Export

Click Download PDF to export your completed Codex. You must enter a Brand Name before downloading.

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Question sections

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Tips

  • Be specific. The more detailed your answers, the better AI replicates your voice in generated content.
  • Don’t rush. Your Codex is the foundation for all AI content. Take time on each answer.
  • Review AI suggestions carefully. They’re a starting point — edit them to reflect your actual brand.
  • Update quarterly. Revisit your Codex as your business, market, and audience evolve.

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What to do next

Set up your visual identity in Brand > Design.