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Codex is your brand’s strategic foundation - a comprehensive questionnaire that captures everything AI needs to understand your business, audience, and voice. Think of it as your brand’s DNA that guides every piece of content AI creates.

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Why Codex Matters

Without understanding your brand, AI can only create generic content. Codex gives AI the strategic foundation to create content that sounds authentically like your business.
Get everyone on the same page about your brand positioning, target audience, and messaging to ensure consistent communication across all channels.
With clear brand guidelines, you can delegate content creation to team members or AI while maintaining quality and consistency at scale.

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Key Features

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58 Strategic Questions

Comprehensive questionnaire covering every aspect of your brand foundation.

Brand Foundation

Core business identity - Mission, values, unique positioning, and competitive advantages that define who you are.

Target Audience

Customer understanding - Demographics, psychographics, pain points, and buying behavior of your ideal customers.

Brand Positioning

Market differentiation - How you stand out from competitors and the unique value you provide to customers.

Voice

Communication style - Personality, language preferences, and messaging approach that reflects your brand character.

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AI-Powered Analysis

Automatically analyzes your website and pre-fills answers to save time and ensure accuracy.
AI scans your website content, design, and messaging to understand your current brand positioning and suggest improvements.
Analyzes your existing content to identify patterns in voice, tone, and messaging that can be formalized into brand guidelines.
Compares your brand positioning against competitors to identify opportunities for differentiation and improvement.

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Progress Tracking

Visual progress bar showing completion status to keep you motivated and organized.
1

Track Your Progress

See exactly how much of your brand foundation you’ve completed with a visual progress bar that updates in real-time.
2

Identify Gaps

Quickly spot which sections need attention to ensure you have a complete brand foundation.
3

Stay Motivated

Visual progress tracking helps you stay focused on completing your brand strategy systematically.

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Auto-Save Protection

Never lose your work with automatic local storage backup.
Never Lose Progress: Your answers are automatically saved as you type, so you can complete your Codex over multiple sessions without losing any work.

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Template Download

Get structured Word template for offline completion when you prefer to work outside the platform.

Download Template

Get a comprehensive Word document with all 58 questions organized by category for offline completion and team collaboration.

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How to Complete Your Codex

1

Start with AI Analysis

Let AI analyze your website first - it will pre-fill many answers based on your existing content and messaging.
2

Review Pre-filled Answers

Check AI suggestions and modify them to ensure they accurately reflect your brand strategy and goals.
3

Complete Missing Sections

Fill in any gaps where AI couldn’t determine your brand positioning or where you want to refine the suggestions.
4

Validate with Your Team

Share your completed Codex with key team members to ensure everyone aligns on your brand strategy.

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Strategic Question Categories

  • Mission and vision statements - Core values and principles - Unique value proposition - Competitive advantages - Brand personality traits
  • Demographics and psychographics - Pain points and challenges - Buying behavior and preferences - Communication preferences - Customer journey mapping
  • Market positioning strategy - Competitive differentiation - Brand promise and benefits - Key messaging pillars - Brand associations
  • Communication personality - Language and terminology - Emotional tone - Content style preferences - Brand voice guidelines

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What Happens After Codex

Design System Creation

Use your brand identity to create visual guidelines that reflect your strategic foundation.

Asset Organization

Organize your brand assets based on your target audience and messaging strategy.

AI Content Generation

AI uses your Codex to create content that perfectly matches your brand voice and messaging.

Team Alignment

Share your completed Codex with your team to ensure consistent brand communication.

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Pro Tips for Maximum Impact

Be Specific: The more detailed your answers, the better AI can understand and replicate your brand voice in generated content.
Think Like Your Customer: Answer questions from your customer’s perspective to ensure your brand messaging resonates with your target audience.
Review Regularly: Update your Codex quarterly to reflect business growth, market changes, and evolving customer needs.
Don’t Rush: Take time to think through each question carefully. Your Codex becomes the foundation for all AI-generated content, so accuracy is crucial.

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Getting Started

Begin Your Codex

Start building your brand foundation with our comprehensive strategic questionnaire.