Skip to main content
Tracking creates links that identify which campaigns and channels bring visitors to your funnels. Start with a project and a funnel destination that has a URL.
1

Open Link Builder

Go to Measure > Tracking > Link Builder and select New link.
2

Set the destination and source

Choose Project, Funnel destination, and Channel. Add a Label and the required Campaign intent.
3

Review and create

Review the generated URL. Use the advanced fields if you need to override the UTM values. Select Create link.
4

Use the link

Copy the saved URL into your email buttons, ads, or SMS messages. Open Performance to review activity and filter results by date, offer, project, or channel.
Location and device breakdowns require session analytics and may be empty. Editing attribution fields on a link that already has activity creates a new URL version to preserve historical attribution.