Key Features
KPIs
Create funnel diagnostic trackers to monitor conversion rates, costs, and ROI at every stage of your marketing funnel.
Economics
Model offer profitability by calculating staff, product, technology, and fixed costs against your revenue.
Analytics (tracking links and attribution) is coming soon.
Prerequisites
- At least one offer in Offers > Care Plans (to associate with Economics models)
- A live or recent campaign in Drive > Campaigns (to have meaningful data for KPI tracking)
Recommended order
- Economics — Model your offer’s cost structure and profitability first.
- KPIs — Then track your funnel performance against targets.