Configure a subject
- Choose Measurement subject and check its lifecycle status.
- Set First-party measurement and its purposes: Analytics, Attribution, or Experimentation. Capture needs an enabled policy and the required consent.
- Choose Consent behavior: Deny without policy, Consent required, or First-party only. First-party only needs Analytics or Experimentation.
- Choose Privacy classification: Restricted, Healthcare-capable, or General. These are policy classifications for data handling.