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Persona generates a brand-wide customer profile based on your Brand Codex. It describes your ideal customer’s demographics, psychology, behaviors, pain points, and motivations — giving you and your team a shared understanding of who you’re marketing to.
You must complete your Brand > Codex before generating a persona. If no brand profile exists, the page will prompt you to create one.

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How to generate your persona

1

Go to Think > Persona

Open the Think module from the sidebar and select Persona.
2

Click Generate Persona

Click the Generate Persona button in the top right corner. A processing animation will appear while AI works. The status badge shows PROCESSING with a pulsing animation.
3

Read the persona report

When processing completes, the persona report appears on the page as a formatted document. It includes the created date and completed date at the top.

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What you can do with your persona

  • Copy — Click COPY in the top right to copy the full persona report to your clipboard.
  • Download — Click DOWNLOAD to export the persona as a PDF.
  • Regenerate — Click the generate button again to refresh the persona with your latest Brand Codex data. Your previous persona will be replaced.

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Persona vs. Avatars

Your brand persona and offer-specific avatars serve different purposes:

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Tips

  • Complete your Codex first. The more detail in your Brand Codex, the more accurate your persona will be.
  • Regenerate after major Codex changes. If you update your brand profile significantly, regenerate the persona to keep it current.
  • Share the PDF. Download and distribute the persona to your team so everyone is aligned on who you’re targeting.

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What to do next

Start creating marketing content in Write.