You must complete your Brand > Codex before generating a persona. If no brand profile exists, the page will prompt you to create one.
How to generate your persona
Click Generate Persona
Click the Generate Persona button in the top right corner. A processing animation will appear while AI works. The status badge shows PROCESSING with a pulsing animation.
What you can do with your persona
- Copy — Click COPY in the top right to copy the full persona report to your clipboard.
- Download — Click DOWNLOAD to export the persona as a PDF.
- Regenerate — Click the generate button again to refresh the persona with your latest Brand Codex data. Your previous persona will be replaced.
Persona vs. Avatars
Your brand persona and offer-specific avatars serve different purposes:| Brand Persona | Audience Avatars | |
|---|---|---|
| Scope | Covers all your offers | Specific to one care plan |
| Source | Generated from your Brand Codex | Generated as part of an Intelligence report |
| Purpose | Strategic brand-wide reference | Offer-specific audience reference |
| Where to find it | Think > Persona | Think > Intelligence > Psychographic Deep Dive tab |
Tips
- Complete your Codex first. The more detail in your Brand Codex, the more accurate your persona will be.
- Regenerate after major Codex changes. If you update your brand profile significantly, regenerate the persona to keep it current.
- Share the PDF. Download and distribute the persona to your team so everyone is aligned on who you’re targeting.