Layout & Navigation
Header
The top navigation bar shown on every page.Footer
The bottom section with contact info, office hours, and legal content.Hero & Conversion
Hero
The primary above-the-fold section that visitors see first. Drives the main conversion action.
Best for: Landing page openers, primary value proposition, main CTA
CTA Banner
A focused call-to-action strip for driving a specific action mid-page or at the bottom.
Best for: Mid-page conversion prompts, secondary CTAs, urgency messaging
Form
Lead capture or appointment request form with customizable fields.
Best for: Lead capture, consultation requests, health assessments
Calendar Embed
Integrated scheduling widget for direct appointment booking.
Best for: Call funnels, consultation booking, appointment scheduling
Eligibility
A qualification checklist that helps prospects self-assess whether they’re a good fit.
Best for: Pre-qualifying leads, setting expectations, filtering prospects
Content & Features
Features
Feature highlights with icons and descriptions.
Best for: Benefits lists, service highlights, treatment advantages
Heading + Paragraph
Simple text content section for longer form content.
Best for: Detailed explanations, confirmation messages, additional context
Media Attachment
Image or video display, typically used for product or service showcases.
Best for: Product videos, treatment demonstrations, practice showcases
Media Caption
Video or image embed with descriptive text alongside.
Best for: Video sales letters, treatment explainers, educational content
Cards Grid
Multi-card layout for presenting multiple items side by side.
Best for: Service offerings, treatment options, benefit categories
Comparison
Side-by-side comparison of your approach versus alternatives.
Best for: Differentiating your practice, addressing “why you” objections
Protocol Pillars
Key pillars or principles of your treatment approach.
Best for: Treatment methodology, practice philosophy, care approach
Social Proof & Trust
Testimonials
Written patient testimonials with names and photos.
Best for: Building trust, social proof, patient success stories
Video Testimonials
Video-based patient testimonials.
Best for: High-impact social proof, authentic patient stories
Text Reviews
Short text-based patient reviews displayed in a compact format.
Best for: Quick-read social proof, Google/Yelp-style reviews
Video Grid
A grid layout displaying multiple videos — educational content or testimonials.
Best for: Educational video libraries, multiple testimonials, post-booking content on Next Steps pages
Social Proof
Trust badges, credentials, and credibility indicators.
Best for: Establishing authority, certifications display, media logos
Statistics
Numbered stats and achievement highlights.
Best for: Practice achievements, patient outcomes, credibility indicators
Practitioner Bio
Detailed practitioner profile with credentials, background, and photo.
Best for: Building personal trust, establishing expertise, lead funnel landing pages
Founded Story
Practice origin story and credentials.
Best for: About the practice, origin story, trust building
Information & Education
Problems & Solutions
Side-by-side presentation of patient problems and your solutions.
Best for: Pain point identification, treatment value proposition, objection handling
Process Steps
Numbered step-by-step process explanation.
Best for: Treatment process, what to expect, patient onboarding flow
FAQ
Expandable frequently asked questions.
Best for: Addressing objections, common questions, treatment details
Products
Product or service cards with pricing and descriptions.
Best for: Service pricing, treatment packages, product listings, alternative offerings on Disqualified pages
Legal Content
Auto-generated legal pages for compliance.
Best for: Disclaimer pages, privacy policy pages, terms of service
Default Section Layouts
When you create a new funnel, sections are automatically arranged based on your funnel type and page:Call Funnel
Lead Funnel
In Advanced editor mode, you can add, remove, and reorder sections freely. Wizard mode uses the default layout.
All section types are designed to work together visually. They share a consistent theme (colors, fonts, spacing) so any combination of sections looks cohesive on the page.