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This is a reference for all section types available in the funnel editor. Each section has editable fields — fields marked AI Generated are automatically filled during funnel creation. In Advanced editor mode, you can add, remove, reorder, duplicate, and lock sections. See Funnels for how to use the editor.

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Layout & Navigation

The top navigation bar shown on every page.
FieldAI GeneratedDescription
Logo imageYour practice logo
Practice nameDisplayed in navigation
Navigation linksLinks to other funnel pages
Phone numberClick-to-call on mobile
CTA button textPrimary navigation button
CTA visibleWhether to show the CTA button (hidden on some pages like calendar)
The bottom section with contact info, office hours, and legal content.
FieldAI GeneratedDescription
Practice nameYour practice or business name
AddressPhysical location
Phone numberContact phone number
EmailContact email address
Office hoursDays and hours of operation
Social media linksLinks to your social profiles
Legal disclaimerRequired disclaimers and terms
Copyright textCopyright notice

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Hero & Conversion

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Hero

The primary above-the-fold section that visitors see first. Drives the main conversion action.
FieldAI GeneratedDescription
Attention textYesShort attention-grabbing line above the headline
HeadlineYesMain headline — your primary value proposition
SubheadlineYesSupporting text that expands on the headline
Hook textYesEmotional or curiosity-driven supporting copy
Button textYesPrimary CTA button label
Best for: Landing page openers, primary value proposition, main CTA

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CTA Banner

A focused call-to-action strip for driving a specific action mid-page or at the bottom.
FieldAI GeneratedDescription
HeadlineYesAction-oriented headline
SubheadlineYesSupporting urgency or benefit text
Button textYesCTA button label
Best for: Mid-page conversion prompts, secondary CTAs, urgency messaging

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Form

Lead capture or appointment request form with customizable fields.
FieldAI GeneratedDescription
HeadlineYesForm section headline
SubheadlineYesWhy visitors should fill out the form
Button textYesSubmit button label
Form configurationConnected via LeadConnector integration
Best for: Lead capture, consultation requests, health assessments

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Calendar Embed

Integrated scheduling widget for direct appointment booking.
FieldAI GeneratedDescription
HeadlineYesBooking section headline
SubheadlineYesWhat to expect from the consultation
Calendar configurationConnected via LeadConnector integration
Best for: Call funnels, consultation booking, appointment scheduling

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Eligibility

A qualification checklist that helps prospects self-assess whether they’re a good fit.
FieldAI GeneratedDescription
HeadlineYesSection headline
SubheadlineYesInstructions or context
Eligibility itemsYesChecklist of qualifying criteria
Button textYesCTA for qualified prospects
Best for: Pre-qualifying leads, setting expectations, filtering prospects

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Content & Features

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Features

Feature highlights with icons and descriptions.
FieldAI GeneratedDescription
HeadlineYesSection headline
SubheadlineYesSupporting context
Feature itemsYesList of features with title, description, and icon
Best for: Benefits lists, service highlights, treatment advantages

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Heading + Paragraph

Simple text content section for longer form content.
FieldAI GeneratedDescription
HeadingYesSection heading
Body textYesDetailed body copy
Best for: Detailed explanations, confirmation messages, additional context

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Media Attachment

Image or video display, typically used for product or service showcases.
FieldAI GeneratedDescription
MediaYour uploaded image or video
CaptionYesDescriptive text below the media
Best for: Product videos, treatment demonstrations, practice showcases

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Media Caption

Video or image embed with descriptive text alongside.
FieldAI GeneratedDescription
HeadlineYesSection headline
Body textYesDescriptive content
MediaYour video or image
Best for: Video sales letters, treatment explainers, educational content

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Cards Grid

Multi-card layout for presenting multiple items side by side.
FieldAI GeneratedDescription
HeadlineYesSection headline
SubheadlineYesSupporting context
Card itemsYesIndividual cards with title and description
Best for: Service offerings, treatment options, benefit categories

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Comparison

Side-by-side comparison of your approach versus alternatives.
FieldAI GeneratedDescription
HeadlineYesSection headline
Your approach itemsYesBenefits of your method
Alternative itemsYesDrawbacks of alternatives
Best for: Differentiating your practice, addressing “why you” objections

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Protocol Pillars

Key pillars or principles of your treatment approach.
FieldAI GeneratedDescription
HeadlineYesSection headline
SubheadlineYesSupporting context
Pillar itemsYesIndividual pillars with title and description
Best for: Treatment methodology, practice philosophy, care approach

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Social Proof & Trust

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Testimonials

Written patient testimonials with names and photos.
FieldAI GeneratedDescription
Section headlineYesHeadline above testimonials
Testimonial itemsYesQuote, patient name, title, and optional photo
Best for: Building trust, social proof, patient success stories

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Video Testimonials

Video-based patient testimonials.
FieldAI GeneratedDescription
Section headlineYesHeadline above testimonials
Testimonial itemsYesVideo, patient name, and description
Best for: High-impact social proof, authentic patient stories

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Text Reviews

Short text-based patient reviews displayed in a compact format.
FieldAI GeneratedDescription
Section headlineYesHeadline above reviews
Review itemsYesReview text, patient name, and rating
Best for: Quick-read social proof, Google/Yelp-style reviews

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Video Grid

A grid layout displaying multiple videos — educational content or testimonials.
FieldAI GeneratedDescription
Section headlineYesHeadline above the grid
Video itemsYesVideo URLs with titles and descriptions
Best for: Educational video libraries, multiple testimonials, post-booking content on Next Steps pages

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Social Proof

Trust badges, credentials, and credibility indicators.
FieldAI GeneratedDescription
HeadlineYesSection headline
Proof itemsYesTrust badges, certifications, media mentions
Best for: Establishing authority, certifications display, media logos

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Statistics

Numbered stats and achievement highlights.
FieldAI GeneratedDescription
Section headlineYesHeadline above stats
Stat itemsYesNumber/value, label, and optional description
Best for: Practice achievements, patient outcomes, credibility indicators

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Practitioner Bio

Detailed practitioner profile with credentials, background, and photo.
FieldAI GeneratedDescription
NameYesPractitioner’s full name
TitleYesProfessional title and credentials
Bio textYesBackground, experience, and approach
PhotoYour professional headshot
Best for: Building personal trust, establishing expertise, lead funnel landing pages

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Founded Story

Practice origin story and credentials.
FieldAI GeneratedDescription
HeadlineYesSection headline
Story textYesYour practice story and background
Founder nameYesPractitioner or founder name
Founder imageYour uploaded photo
Best for: About the practice, origin story, trust building

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Information & Education

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Problems & Solutions

Side-by-side presentation of patient problems and your solutions.
FieldAI GeneratedDescription
Section headlineYesHeadline above the pairs
Problem/solution itemsYesProblem text and corresponding solution
Best for: Pain point identification, treatment value proposition, objection handling

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Process Steps

Numbered step-by-step process explanation.
FieldAI GeneratedDescription
Section headlineYesHeadline above the steps
SubheadlineYesSupporting context
Step itemsYesStep number, title, and description
Best for: Treatment process, what to expect, patient onboarding flow

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FAQ

Expandable frequently asked questions.
FieldAI GeneratedDescription
Section headlineYesHeadline above FAQs
FAQ itemsYesQuestion and answer pairs
Best for: Addressing objections, common questions, treatment details

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Products

Product or service cards with pricing and descriptions.
FieldAI GeneratedDescription
Section headlineYesHeadline above products
SubheadlineYesSupporting context
Product itemsYesName, description, price, and optional image
Best for: Service pricing, treatment packages, product listings, alternative offerings on Disqualified pages

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Legal Content

Auto-generated legal pages for compliance.
FieldAI GeneratedDescription
Page typeDisclaimer, privacy policy, or terms
Legal sectionsPre-structured legal content sections
Best for: Disclaimer pages, privacy policy pages, terms of service

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Default Section Layouts

When you create a new funnel, sections are automatically arranged based on your funnel type and page:

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Call Funnel

PageSections (in order)
LandingHeader, Hero, Features, CTA Banner, Footer
VideoHeader, Hero, Media Caption, Form, Heading + Paragraph, Founded Story, Process Steps, Problems & Solutions, Testimonials, FAQ, CTA Banner, Footer
CalendarHeader, Heading + Paragraph, Calendar Embed, Footer
Next StepsHeader, Hero, Process Steps, Video Grid, Video Testimonials, Text Reviews, FAQ, Footer
DisqualifiedHeader, Heading + Paragraph, Media Attachment, Products, Footer
DisclaimerHeader, Legal Content, Footer
PrivacyHeader, Legal Content, Footer

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Lead Funnel

PageSections (in order)
LandingHeader, Hero, Social Proof, Practitioner Bio, Features, Comparison, Protocol Pillars, Process Steps, Testimonials, Eligibility, CTA Banner, FAQ, Form, Footer
ConfirmationHeader, Heading + Paragraph, Video Grid, Text Reviews, Footer
DisclaimerHeader, Legal Content, Footer
PrivacyHeader, Legal Content, Footer
In Advanced editor mode, you can add, remove, and reorder sections freely. Wizard mode uses the default layout.
All section types are designed to work together visually. They share a consistent theme (colors, fonts, spacing) so any combination of sections looks cohesive on the page.