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Autopilot monitors your live campaigns and uses AI to generate optimization decisions — scaling budgets on winners, cutting spend on underperformers, pausing ads that aren’t converting, detecting creative fatigue, and rotating in fresh creatives. You choose whether to review every decision before it runs, or let Autopilot act within limits you set.
You need at least one live campaign before Autopilot has data to analyze. Launch a campaign from Drive > Launch first.

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How to enable Autopilot

1

Navigate to Autopilot

Switch to Drive > Autopilot from the sidebar. You’ll land on the Overview tab showing Autopilot’s current status.
2

Turn on Autopilot

Click the toggle to enable Autopilot from OFF to ON. This activates AI monitoring for your campaigns.
3

Choose an autonomy mode

Go to the Settings tab, and using Autonomy Mode select how much control Autopilot has:If you’re new to Autopilot, keep Approval Required (default) so you can see what it recommends before anything runs.
4

Run your first analysis

Click Run Analysis in the top-right corner of the page. Autopilot will examine your live campaigns and generate its first set of decisions.

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How to review and act on decisions

1

Open the Decisions tab

Switch to the Decisions tab. At the top you’ll see four stats cards:
  • Total Decisions — all decisions generated across every cycle
  • Pending — decisions waiting for your review (highlighted when > 0)
  • Executed — decisions that have been carried out
  • Analysis Cycles — total number of analysis runs so far
2

Review each decision card

Each decision card shows:
  • Type — the kind of action (e.g., Scale Budget Up, Pause Ad, Creative Fatigue)
  • Target — which campaign, ad set, or ad the decision applies to
  • Reasoning — a plain-language explanation of why the AI recommends this
  • Confidence score — how confident the AI is (shown as a badge)
  • Current metrics — spend, CPA, conversions, and days running
Click the expand arrow on a card to see the full reasoning and metric details.
3

Approve, reject, or execute

  • Approve — accepts the decision. If you’re in Approval Required mode, approved decisions still need a second click on Execute to actually carry out the change.
  • Reject — dismisses the decision with no changes made.
  • Execute — runs the approved action immediately (e.g., changes the budget on Meta).

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Decision types

Autopilot can generate the following types of decisions:

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Autopilot tabs

The page has four tabs:

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Configuring guardrails

Guardrails live in the Settings tab and control how aggressively Autopilot can act. Even in Autonomous mode, Autopilot never exceeds these limits.

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Budget guardrails

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Creative mix

A slider that controls the balance between proven-performing creatives and experimental new ones. At 80% (default), Autopilot allocates 80% of budget to proven winners and 20% to new creatives being tested. Drag left for more experimentation, right for more stability.

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Fatigue detection

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Notification preferences

Three toggles control when Autopilot notifies you:
Start with Approval Required mode and review decisions for a week or two. Once you trust the recommendations, switch to Autonomous and let Autopilot handle routine optimizations within your guardrails.
If a campaign is brand new, set Minimum Data Days to at least 3-5 days so Autopilot doesn’t make premature decisions before enough data has accumulated.

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What to do next

Track overall campaign performance in Measure.