You need at least one live campaign before Autopilot has data to analyze. Launch a campaign from Drive > Launch first.
How to enable Autopilot
Navigate to Autopilot
Switch to Drive > Autopilot from the sidebar. You’ll land on the Overview tab showing Autopilot’s current status.
Turn on Autopilot
Click the toggle to enable Autopilot from OFF to ON. This activates AI monitoring for your campaigns.
Choose an autonomy mode
Go to the Settings tab, and using Autonomy Mode select how much control Autopilot has:
If you’re new to Autopilot, keep Approval Required (default) so you can see what it recommends before anything runs.
| Mode | How it works |
|---|---|
| Approval Required (default) | Autopilot generates decisions but waits for you to approve or reject each one before anything changes |
| Autonomous | Autopilot executes decisions automatically, staying within your configured guardrails |
How to review and act on decisions
Open the Decisions tab
Switch to the Decisions tab. At the top you’ll see four stats cards:
- Total Decisions — all decisions generated across every cycle
- Pending — decisions waiting for your review (highlighted when > 0)
- Executed — decisions that have been carried out
- Analysis Cycles — total number of analysis runs so far
Review each decision card
Each decision card shows:
- Type — the kind of action (e.g., Scale Budget Up, Pause Ad, Creative Fatigue)
- Target — which campaign, ad set, or ad the decision applies to
- Reasoning — a plain-language explanation of why the AI recommends this
- Confidence score — how confident the AI is (shown as a badge)
- Current metrics — spend, CPA, conversions, and days running
Approve, reject, or execute
- Approve — accepts the decision. If you’re in Approval Required mode, approved decisions still need a second click on Execute to actually carry out the change.
- Reject — dismisses the decision with no changes made.
- Execute — runs the approved action immediately (e.g., changes the budget on Meta).
Decision types
Autopilot can generate the following types of decisions:| Decision type | What it does |
|---|---|
| Scale Budget Up | Increase budget on a high-performing campaign or ad set |
| Scale Budget Down | Decrease budget on an underperforming campaign or ad set |
| Pause Ad / Ad Set / Campaign | Pause a low-performing ad, ad set, or campaign |
| Resume Ad / Ad Set / Campaign | Re-enable a previously paused ad, ad set, or campaign |
| Creative Fatigue | Flags an ad whose click-through rate is declining or cost-per-click is rising, signaling the audience is seeing it too often |
| Rotate Creative | Swap in a different creative to replace a fatigued ad |
| Creative Deficit | Not enough creative variations — Autopilot suggests generating new ones |
| Funnel Misalignment | The landing page or funnel doesn’t match the ad’s messaging or audience |
| Scaling Opportunity | A campaign is performing well and has room to scale further |
| Duplicate Winner | Clone a high-performing ad or ad set to expand its reach |
| Distribution Shift | Flags a significant change in how Meta is distributing your budget across ad sets |
| Update Funnel | Recommends changes to the funnel tied to a campaign |
| Andromeda Scale | Creates new “workhorse” ad sets from your winning creatives to scale performance further |
Autopilot tabs
The page has four tabs:| Tab | What’s inside |
|---|---|
| Overview | Autopilot on/off status, the most recent AI insights summary, and a snapshot of current analysis |
| Decisions | Stats cards (Total, Pending, Executed, Cycles) and the list of decision cards with approve/reject/execute controls |
| History | A chronological list of past analysis cycles — each row shows the cycle type (Manual or Scheduled), date, number of campaigns analyzed, and number of decisions generated. Click a row to view its full details |
| Settings | All configuration: enable/disable toggle, autonomy mode, budget guardrails, creative mix, fatigue detection thresholds, and notification preferences |
Configuring guardrails
Guardrails live in the Settings tab and control how aggressively Autopilot can act. Even in Autonomous mode, Autopilot never exceeds these limits.Budget guardrails
| Setting | What it controls | Default |
|---|---|---|
| Max Budget Increase (%) | Maximum percentage Autopilot can increase a campaign’s daily budget in one decision | 20% |
| Max Budget Decrease (%) | Maximum percentage Autopilot can decrease a budget | 50% |
| Minimum Data Days | Minimum number of days a campaign must have data before Autopilot makes decisions about it | 3 days |
| Minimum Spend Threshold | Minimum total spend (in dollars) before an ad is eligible for optimization | $50 |
| Target CPA | Your target cost per acquisition — Autopilot uses this as a benchmark when evaluating performance | — |
Creative mix
A slider that controls the balance between proven-performing creatives and experimental new ones. At 80% (default), Autopilot allocates 80% of budget to proven winners and 20% to new creatives being tested. Drag left for more experimentation, right for more stability.Fatigue detection
| Setting | What it controls | Default |
|---|---|---|
| CTR Decline Threshold (%) | How much click-through rate must drop before Autopilot flags the ad as fatigued | 15% |
| CPC Increase Threshold (%) | How much cost-per-click must rise before triggering a fatigue flag | 25% |
| Rolling Window (days) | Number of days of data used for performance trend calculations | 7 days |
Notification preferences
Three toggles control when Autopilot notifies you:| Notification | When it fires |
|---|---|
| Action Notifications | When a decision is executed (budget changed, ad paused, etc.) |
| Fatigue Alerts | When creative fatigue is detected on any ad |
| Recommendation Alerts | When new decisions are available for your review |