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Think > Intelligence > Financial is the before-launch charge model for an offer. Enter assumed fulfillment cost (COGS), overhead (SG&A), and either a dollar CAC or advertising assumptions (monthly spend, CPC, click-to-purchase percent). Advertising assumptions derive CAC. A target margin reverse-solves the required price and payback in conversions. Optional monthly volume converts payback into months. This is not Measure › Economics. Economics reports on saved itemized actuals after the fact. Financial never writes offer_economics.

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Create a model

1

Open Financial

Go to Think > Intelligence > Financial.
2

Pick a brand only if you have more than one

A new organization uses its own brand automatically. Pick one only when the workspace already has several.
3

Enter assumptions

COGS and SG&A are dollars per conversion. CAC is dollars, or derived from spend, CPC, and conversion rate. Target margin is a percent. Volume is optional.
4

Read the required price

If the margin is 100% or more, the combination cannot work. Olympus does not clamp a fake price.
An optional Offer Doc link shows the stated priceModel as comparison only. A numeric priceModel of 99 is stated 99. A payment-plan sentence is shown as prose; implied margin is omitted. Agent think_financial.read and think_financial.write use the same helpers as this page.