Skip to main content
Ads generates AI-powered ad copy tailored to specific advertising platforms. You select an offer, choose your platforms, configure variation counts, and the AI generates multiple copy variations you can review, approve, or edit.
You need at least one offer in Offers > Care Plans before you can generate ad copy.

​
How to generate ad copy

1

Go to Write > Ads

Open the Write module from the sidebar and select Ads.
2

Click Create New Campaign

Click the Create New Campaign button in the top right corner.
3

Choose your creation method

You’ll see two options:
  • Generate Copy with AI — AI generates multiple variations based on your offer and brand voice
  • Create Copy Manually — Write your own ad copy or upload from a file
4

Select an offer

Choose the offer you want to create ad copy for from the Select Offer dropdown.
5

Select platforms

Check one or more platforms. Each platform shows its character limits and format.
6

Configure variations per platform

Each selected platform shows its own variation settings. See the platform reference table below for available options.
7

Set awareness level (optional)

Choose how aware your audience is of the problem and your solution. Defaults to Problem Aware.
8

Click Generate Variations

Click Generate Variations (or Create Ad Copy in case of manual ad copy) to start generation. You’ll see a success toast and be redirected to the ads list. Each ad shows a status badge while processing.

​
How to review variations

Once an ad copy is completed, click it to open the detail view:
  • Approve or Reject individual variations — click the approve or reject icon on a variation card to move it between the main list and the “Disapproved Variations” section
  • Edit a variation inline — click the edit icon on a variation card, modify the headline, description, or body content, then save
  • Copy the full content to clipboard
  • Provide feedback — thumbs up/down or detailed comments
  • Delete the ad copy (confirmation required)
Variations are grouped into two sections: Generated Variations (approved and pending) and Disapproved Variations.

​
How to manage ads

  • Search ads by title, platform, or status
  • Delete ads (click the delete icon, confirmation required)

​
Supported platforms

PlatformVariationsCharacter Limits
Facebook1-15 variationsHeadline: 40 chars, Description: 80 chars, Body: 5,000 chars
Instagram1-15 variationsCaption: 2,200 chars (no headline)
GoogleHeadlines: 1-30, Descriptions: 1-10Headlines: 30 chars, Descriptions: 90 chars each
YouTubeVideo titles: 1-10, Headlines: 1-10, Descriptions: 1-10Title + Description format

​
Awareness levels

LevelDescriptionRisk
UnawareAudience doesn’t know they have a problem. Requires significant education.High
Problem AwareAudience knows the problem but not the solutions. Ideal for educational content.Low (recommended)
Solution AwareAudience knows solutions exist but not your product. Great for differentiation.Low (recommended)
Product AwareAudience knows your product specifically. Harder to stand out.High

​
Ad statuses

StatusMeaning
QueuedAd copy is waiting to be processed
ProcessingAI is generating the copy
CompletedCopy is ready to review
FailedSomething went wrong during generation

​
Tips

  • Select multiple platforms at once. Each platform gets its own optimized copy in a single generation run.
  • Use Problem Aware or Solution Aware. These are the recommended awareness levels and produce the most effective ad copy for most audiences.
  • Review and approve variations. Use the approve/reject workflow to track which variations you plan to use.

​
What to do next

Generate video scripts in Write > Scripts.