What Text Messages Include
Concise, Impactful Copy
Concise, Impactful Copy
Brief, powerful messages optimized for mobile screens and short attention spans that deliver
maximum impact in minimal words.
Clear Calls-to-Action
Clear Calls-to-Action
Direct, specific instructions that make it easy for recipients to take the next step, whether
calling, clicking, or responding.
Personal Tone
Personal Tone
Conversational, approachable messaging that feels personal and human while maintaining
professional healthcare standards.
Urgency Elements
Urgency Elements
Appropriate time-sensitive language that encourages prompt response without being pushy or
unprofessional.
Compliance-Ready Content
Compliance-Ready Content
Healthcare-appropriate messaging that follows SMS marketing regulations and maintains patient
privacy standards.
Mobile Optimization
Mobile Optimization
Messages designed specifically for mobile consumption with optimal length, formatting, and
readability on small screens.
Message Types
Appointment Reminders
- Purpose: Reduce no-shows and keep appointments top-of-mind
- Timing: 24-48 hours before scheduled appointments
- Content: Friendly reminder with appointment details and contact information
- CTA: Confirm attendance or call to reschedule
Follow-Up Sequences
- Purpose: Stay connected with prospects after initial contact
- Timing: 1-7 days after consultation, form submission, or inquiry
- Content: Thank you message, next steps, additional information
- CTA: Schedule appointment, call for questions, visit website
Educational Tips
- Purpose: Provide value while staying top-of-mind
- Timing: Weekly or bi-weekly ongoing communication
- Content: Health tips, wellness advice, treatment insights
- CTA: Learn more, schedule consultation, call with questions
Promotional Messages
- Purpose: Announce special offers, new services, or limited-time opportunities
- Timing: Strategic timing around campaigns or seasonal health needs
- Content: Offer details, benefits, urgency elements
- CTA: Call to book, visit website, claim offer
Re-engagement Messages
- Purpose: Reconnect with inactive leads or lapsed patients
- Timing: After periods of no contact or engagement
- Content: Check-in message, new information, special invitation
- CTA: Schedule consultation, call to reconnect, update preferences
How Message Generation Works
1
Select Your Offer
Choose which offer you want to create text message sequences for. Each sequence is tailored to
your specific service or treatment.
2
Choose Message Type
Select the type of messaging campaign based on your communication goals and where recipients are
in their patient journey.
3
AI Content Creation
Our AI analyzes your audience insights and creates concise, compelling messages optimized for
mobile engagement and healthcare compliance.
4
Deploy and Track
Use generated messages in your SMS platform to reach prospects directly and track engagement and
response rates.
Message Components
Opening Hook
- Immediate Identification: Clear identification of your practice in the first few words
- Personal Connection: Reference to previous interaction, appointment, or inquiry
- Value Preview: Quick indication of the message’s value or purpose
- Attention Grabber: Opening that encourages recipients to read the full message
Core Content
- Key Message: The main information, offer, or communication you want to convey
- Benefit Focus: Clear explanation of what the recipient gains or benefits
- Social Proof: Brief mention of patient success or practice credibility when appropriate
- Urgency Element: Time-sensitive language that encourages prompt action
Call-to-Action
- Clear Instruction: Specific, actionable next step for the recipient
- Easy Response: Simple way to respond or take action (call, text back, click)
- Contact Information: Phone number, website, or other contact method
- Response Incentive: Reason to respond quickly or benefit of taking action
Compliance Elements
- Opt-Out Instructions: Clear way for recipients to unsubscribe from messages
- Practice Identification: Professional identification of your healthcare practice
- Privacy Respect: Language that respects patient privacy and confidentiality
- Professional Tone: Healthcare-appropriate language and messaging style
Mobile Messaging Strategy
Timing Optimization
- Peak Hours: Send messages when recipients are most likely to read and respond
- Frequency Management: Balance staying connected with avoiding message fatigue
- Time Zone Awareness: Schedule messages for appropriate times in recipients’ locations
- Response Windows: Allow adequate time for responses before follow-up messages
Personalization
- Name Usage: Include recipient names when available and appropriate
- Condition Reference: Reference specific health concerns or interests when relevant
- Previous Interaction: Mention previous appointments, consultations, or communications
- Demographic Relevance: Tailor messaging to age, gender, or other relevant demographics
Engagement Optimization
- Two-Way Communication: Encourage responses and create conversation opportunities
- Quick Responses: Provide fast, helpful responses to incoming messages
- Value Delivery: Ensure every message provides some form of value or benefit
- Relationship Building: Use messaging to strengthen patient-practice relationships
Using Text Messages
Direct Communication
Immediate reach to prospects and patients through the most personal and frequently checked
communication channel.
Appointment Management
Reduce no-shows and improve appointment attendance with timely reminders and easy rescheduling
options.
Lead Nurturing
Stay top-of-mind with prospects through regular, valuable communication that builds trust and
encourages action.
Emergency Communication
Urgent notifications for time-sensitive health information, appointment changes, or
important practice updates.
Best Practices
Keep Messages Concise
Keep Messages Concise
Text messages should be brief and scannable. Aim for 160 characters or less for single messages
to ensure complete delivery.
Include Clear Value
Include Clear Value
Every message should provide clear value - information, reminder, offer, or benefit that
recipients appreciate receiving.
Respect Opt-Out Requests
Respect Opt-Out Requests
Honor unsubscribe requests immediately and provide easy ways for recipients to manage their
messaging preferences.
Maintain Professional Tone
Maintain Professional Tone
While messages can be conversational, maintain professional healthcare standards and avoid overly
casual language.
Track and Optimize
Track and Optimize
Monitor response rates, engagement metrics, and conversion data to continuously improve message
performance.
Message Management
Campaign Organization
- Purpose-Based: Organize messages by campaign type (reminders, follow-up, promotional, educational)
- Offer-Specific: Group messages by the services or treatments they support
- Audience Segments: Create different message sets for different patient demographics
- Performance Tracking: Monitor delivery rates, response rates, and conversion metrics
Automation Setup
- Trigger Events: Set up automated messages based on appointments, form submissions, or patient actions
- Timing Rules: Configure optimal send times and frequency limits for different message types
- Response Handling: Set up automatic responses and escalation rules for incoming messages
- Integration Points: Connect messaging with appointment systems and patient management platforms
Compliance Management
- Consent Tracking: Maintain records of patient consent for text messaging communication
- Privacy Protection: Ensure all messages protect patient privacy and follow HIPAA guidelines
- Opt-Out Management: Provide clear unsubscribe options and honor requests immediately
- Content Review: Establish approval processes for message content before deployment
Integration Workflow
- Launch Module: Coordinate text messaging with advertising campaigns and lead generation
- Build Module: Use messaging insights to inform other marketing content and strategies
- Measure Module: Track message performance and optimize based on engagement data
- Patient Management: Integrate messaging with appointment scheduling and patient care systems
Text message generation requires completed intelligence reports for your offers and proper SMS
marketing compliance setup. Ensure you have patient consent before sending marketing messages.