What Funnel Copy Includes
Landing Page Copy
Landing Page Copy
Complete landing page content including headlines, subheadings, benefit statements, social proof
sections, and compelling calls-to-action.
Sales Page Content
Sales Page Content
Long-form sales copy with problem agitation, solution presentation, benefit stacking, objection
handling, and urgency elements.
Conversion Elements
Conversion Elements
Optimized headlines, subheadings, bullet points, testimonials, guarantees, and calls-to-action
designed to maximize conversions.
Value Propositions
Value Propositions
Clear, compelling value statements that differentiate your offers and communicate unique benefits
to your target patients.
Social Proof Content
Social Proof Content
Objection Handling
Objection Handling
Pre-emptive responses to common patient concerns, fears, and objections that prevent conversion
in healthcare marketing.
Funnel Types
Call Funnels
- Purpose: Drive phone consultations and appointment bookings
- Structure: Problem awareness → Solution presentation → Call-to-action to schedule
- Optimization: Phone number prominence, consultation benefits, urgency elements
- Best For: High-touch services, complex treatments, premium offerings
Lead Funnels
- Purpose: Capture contact information for nurture sequences
- Structure: Value offering → Lead magnet → Email/contact capture → Follow-up
- Optimization: Lead magnet appeal, form simplicity, immediate value delivery
- Best For: Educational content, free consultations, awareness-building
How Funnel Generation Works
1
Select Your Offer
Choose which offer you want to create funnel copy for. Each funnel is tailored to your specific
service, treatment, or product offering.
2
Choose Funnel Type
Select between call funnels (driving phone consultations) or lead funnels (capturing contact
information for nurture).
3
AI Copy Generation
Our AI analyzes your intelligence reports, audience insights, and offer details to generate
complete funnel copy optimized for conversion.
4
Review and Customize
Review the generated copy, make adjustments for your voice and style, then deploy in your funnel
building system.
Funnel Copy Components
Headlines & Hooks
- Primary Headlines: Attention-grabbing main headlines that stop prospects and draw them in
- Subheadings: Supporting headlines that reinforce the main message and guide reading flow
- Hook Variations: Multiple headline options for A/B testing and different audience segments
- Benefit-Focused: Headlines that emphasize patient outcomes and transformation
Body Copy Sections
- Problem Identification: Content that identifies and agitates the patient’s core problem or pain point
- Solution Presentation: Clear explanation of how your treatment or service solves their problem
- Benefit Stacking: Layered presentation of all the benefits patients receive from your offer
- Social Proof Integration: Strategic placement of testimonials and success stories throughout copy
Conversion Elements
- Call-to-Action Buttons: Multiple CTA variations optimized for different funnel positions
- Urgency Elements: Time-sensitive language that encourages immediate action
- Risk Reversal: Guarantees, warranties, and risk-free offers that overcome purchase hesitation
- Contact Information: Strategic placement of phone numbers, forms, and contact methods
Supporting Content
- FAQ Sections: Answers to common patient questions and concerns
- About Sections: Credibility-building content about your practice and expertise
- Process Explanations: Step-by-step breakdowns of what patients can expect
- Pricing Information: Clear, compelling presentation of investment and value
Using Funnel Copy
Direct Implementation
Copy and paste generated content directly into your funnel builder, website, or landing page
platform for immediate deployment.
Build Module Integration
Seamless integration with the Build module to create complete funnels using your generated
copy and design elements.
A/B Testing
Multiple variations of headlines, copy sections, and calls-to-action for testing different
approaches with your audience.
Multi-Channel Use
Adapt for different platforms by using sections of funnel copy in ads, emails, social media,
and other marketing channels.
Copy Optimization Features
Intelligence-Driven Content
- Market Research Integration: Copy reflects current market conditions and competitive landscape
- Audience Psychology: Messaging targets specific emotional drivers identified in your intelligence reports
- Pain Point Focus: Content directly addresses the problems and concerns of your target patients
- Competitive Differentiation: Copy highlights what makes your approach unique in the market
Healthcare Compliance
- Appropriate Language: Medical marketing copy that follows healthcare advertising guidelines
- Disclaimer Integration: Proper placement of necessary medical disclaimers and legal requirements
- Ethical Positioning: Responsible claims and benefit statements that build trust without overpromising
- Professional Tone: Copy that maintains medical authority while remaining accessible to patients
Conversion Psychology
- Proven Frameworks: Copy structure based on tested psychological persuasion principles
- Emotional Triggers: Strategic use of emotions that drive healthcare decision-making
- Logical Flow: Information presented in a logical sequence that guides prospects to conversion
- Trust Building: Elements that establish credibility and overcome healthcare-specific skepticism
Best Practices
Match Copy to Funnel Stage
Match Copy to Funnel Stage
Ensure your copy matches where prospects are in their patient journey. Awareness-stage copy
differs from decision-stage content.
Emphasize Patient Outcomes
Emphasize Patient Outcomes
Focus on the transformation and results patients will experience rather than just features of your
treatment or service.
Use Multiple CTAs
Use Multiple CTAs
Include several calls-to-action throughout your funnel copy to capture prospects at different
engagement levels.
Test Headlines Extensively
Test Headlines Extensively
Your headline is the most important element. Generate and test multiple variations to find the
highest-converting option.
Include Social Proof
Include Social Proof
Funnel Management
Copy Organization
- Offer-Specific: Each funnel is tied to a specific offer for targeted messaging
- Type-Based: Organized by call funnels vs. lead funnels for easy management
- Version Control: Track different copy variations and their performance
- Status Monitoring: See generation progress and completion status
Performance Tracking
- Conversion Metrics: Monitor how different copy versions perform in terms of patient acquisition
- A/B Test Results: Compare performance of different headlines, copy sections, and calls-to-action
- Patient Feedback: Incorporate feedback from patients about messaging clarity and appeal
- Continuous Optimization: Use performance data to refine and improve copy over time
Integration Workflow
- Build Module: Use funnel copy directly in the Build module for complete funnel creation
- Launch Module: Deploy funnel copy in advertising campaigns and marketing automation
- Measure Module: Track funnel performance and optimize based on conversion data
- Team Collaboration: Share copy with your marketing team for review and approval
Funnel copy generation requires completed intelligence reports for your offers. The more detailed
your market intelligence, the more targeted and effective your funnel copy will be.