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Create compelling video scripts that tell your story, engage prospects, and drive patient conversions. Generate complete scripts for ad videos, sales presentations, and marketing content using proven storytelling frameworks and psychological triggers.

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What Video Scripts Include

Powerful opening lines that stop scrolling and capture viewer attention within the critical first 3-5 seconds of video content.
Complete narrative structure using proven frameworks like AIDA, PAS, or story-based approaches that guide viewers through your message.
Script elements that connect with viewers emotionally, addressing their fears, desires, and motivations related to their health concerns.
Compelling presentation of your unique benefits and what sets your treatment or service apart from competitors.
Clear, compelling instructions for what viewers should do next, whether it’s calling, clicking, or scheduling an appointment.
Scripts tailored for different video platforms and formats, from short social media videos to longer sales presentations.

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Script Types

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Ad Video Scripts

  • Purpose: Drive awareness, interest, and action through paid video advertising
  • Length: 15-60 seconds optimized for platform requirements and attention spans
  • Structure: Hook → Problem → Solution → Call-to-Action
  • Best For: Facebook/Instagram ads, YouTube ads, TikTok advertising, LinkedIn video ads

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Micro Engine Scripts

  • Purpose: Short, impactful videos that deliver focused messages and drive specific actions
  • Length: 30-90 seconds for maximum engagement and shareability
  • Structure: Hook → Filter → Contrast → Introduction → Entice → Inspire → Teach → Offer → Clarify → Direct
  • Best For: Social media content, email video, website videos, quick explainers

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How Script Generation Works

1

Select Your Offer

Choose which offer you want to create video scripts for. Each script is tailored to your specific service or treatment offering.
2

Choose Script Type

Select between ad video scripts (for paid advertising) or micro engine scripts (for organic content and engagement).
3

Platform Selection

Choose your target platform to optimize script length, style, and format for maximum platform-specific performance.
4

AI Script Creation

Our AI analyzes your intelligence reports and audience insights to generate complete video scripts with timing, emphasis, and direction notes.

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Script Components

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Opening Hook (0-5 seconds)

  • Attention Grabbers: Powerful statements, questions, or scenarios that stop viewers immediately
  • Pattern Interrupts: Unexpected openings that break through the noise of social media feeds
  • Benefit Teasers: Quick previews of the value viewers will get from watching the full video
  • Problem Identification: Opening lines that immediately identify with viewer pain points

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Story Development (5-30 seconds)

  • Problem Agitation: Deepening the viewer’s awareness of their problem or pain point
  • Relatability Elements: Content that makes viewers feel understood and heard
  • Credibility Building: Brief establishment of your expertise and authority
  • Emotional Connection: Elements that create empathy and emotional investment

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Solution Presentation (30-45 seconds)

  • Value Proposition: Clear explanation of your unique approach or treatment
  • Benefit Stacking: Layered presentation of multiple benefits and outcomes
  • Social Proof: Brief testimonials, success stories, or credibility indicators
  • Differentiation: What makes your solution different and better than alternatives

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Call-to-Action (45-60 seconds)

  • Clear Instructions: Specific next steps for interested viewers to take
  • Urgency Elements: Appropriate time-sensitive language that encourages immediate action
  • Contact Information: Phone numbers, websites, or other contact methods
  • Benefit Reinforcement: Final reminder of what viewers gain by taking action

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Micro Engine Framework

The Micro Engine script structure is designed for maximum engagement and conversion in short-form content:

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Hook

Purpose: Capture attention immediately Example: “If you’re over 40 and struggling with joint pain…”

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Filter

Purpose: Identify the right audience Example: “…and you’ve tried everything but nothing works…”

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Contrast

Purpose: Differentiate from other solutions Example: “…forget what you’ve been told about surgery being your only option…”

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Introduction

Purpose: Establish credibility and authority Example: “I’m Dr. Smith, and in 20 years of treating joint pain…”

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Entice

Purpose: Create interest and curiosity Example: ”…I’ve discovered a breakthrough approach that…”

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Inspire

Purpose: Show possibility and hope Example: “…has helped thousands of patients avoid surgery and…”

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Teach

Purpose: Provide valuable insight or education Example: “…the secret is addressing the root cause, not just symptoms…”

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Offer

Purpose: Present your solution clearly Example: “…which is exactly what we do in our comprehensive treatment program…”

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Clarify

Purpose: Address objections and concerns Example: “…this isn’t about quick fixes or temporary relief…”

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Direct

Purpose: Clear call-to-action Example: “…call now to schedule your consultation and…”

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Platform-Specific Optimization

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Social Media Videos (Facebook, Instagram, TikTok)

  • Mobile-First: Scripts optimized for vertical video and mobile viewing
  • Fast-Paced: Quick cuts and rapid information delivery to maintain attention
  • Visual Cues: Script notes for visual elements, text overlays, and graphics
  • Engagement Focus: Elements that encourage likes, comments, and shares

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YouTube Videos

  • Longer Format: Scripts that can develop more detailed storytelling and education
  • SEO Integration: Scripts that incorporate relevant keywords naturally
  • Subscriber Focus: Content that encourages channel subscriptions and engagement
  • Educational Value: Scripts that provide substantial value and information

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Sales Videos

  • Conversion Focus: Scripts designed specifically to drive appointments and consultations
  • Objection Handling: Built-in responses to common patient concerns and hesitations
  • Authority Building: Extended credibility and expertise demonstration
  • Detailed Benefits: Comprehensive presentation of treatment outcomes and results

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Using Video Scripts

Video Production

Complete production guide with timing notes, emphasis cues, and direction suggestions for creating professional video content.

Multi-Platform Adaptation

Adapt scripts for different platforms by adjusting length, pace, and format while maintaining core messaging and conversion elements.

A/B Testing

Multiple script variations for testing different hooks, storylines, and calls-to-action to optimize video performance.

Content Scaling

Create series content by using script frameworks to develop multiple related videos that build audience engagement over time.

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Best Practices

The opening 3-5 seconds determine whether viewers continue watching. Make your hook immediately compelling and relevant.
Each video script should have one primary message or call-to-action. Multiple messages dilute impact and confuse viewers.
Include visual cues and suggestions in your scripts. Video is a visual medium - use graphics, demonstrations, and visual proof.
Many viewers watch videos without sound. Ensure your script works with captions and visual elements alone.
Every script should end with a specific, clear instruction for what viewers should do next to become patients.

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Script Management

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Production Workflow

  • Script Organization: Keep scripts organized by offer, platform, and campaign for easy production planning
  • Version Control: Track different script variations and their performance in video campaigns
  • Production Notes: Include timing, visual cues, and direction notes for video production teams
  • Performance Tracking: Monitor which scripts drive the best engagement and patient acquisition

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Content Strategy

  • Series Development: Use successful scripts as templates for creating related video content
  • Seasonal Adaptation: Modify scripts for different times of year or health awareness campaigns
  • Audience Segmentation: Create script variations for different patient demographics and concerns
  • Platform Optimization: Adapt successful scripts for multiple video platforms and formats

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Integration

  • Launch Module: Use scripts directly in video advertising campaigns and social media marketing
  • Build Module: Incorporate video content into funnels and landing pages for enhanced conversion
  • Measure Module: Track video performance metrics and optimize scripts based on engagement data
  • Team Collaboration: Share scripts with video production teams and marketing staff for execution
Script generation requires completed intelligence reports for your offers. The more detailed your audience insights, the more targeted and engaging your video scripts will be.