Prerequisite: Complete your Codex first. Your brand strategy informs your voice settings.
How to set up your brand voice
Adjust the six parameters
Use the sliders to set each parameter on a scale from -50 to +50. Each slider has labeled extremes to guide your choice:
| Parameter | Left (-50) | Right (+50) | What it controls |
|---|---|---|---|
| Verbosity | Low — brief, punchy | High — comprehensive, thorough | Length and detail of content |
| Language | Casual — friendly, conversational | Professional — polished, business-appropriate | Formality level |
| Aggression | Gentle — nurturing, soft | Direct — confident, action-oriented | Persuasion assertiveness |
| Creativity | Strict — structured, predictable | Innovative — bold, unconventional | How experimental the copy is |
| Fuel | Fear — urgency, problem-awareness | Vision — aspiration, possibility | Emotional motivation style |
| Driver | Pain — focuses on problems | Pleasure — focuses on gains | Value proposition framing |
Review the voice preview
The preview card at the top updates in real time, showing a human-readable summary of how your combined settings will shape AI-generated copy.
Tips for effective voice settings
- Start at zero. All parameters default to a neutral/balanced position. Make small adjustments and review the preview.
- Match your audience. A pediatric dental practice might lean casual and gentle, while a med spa may go professional and direct.
- Test with content. After saving, generate some sample content in the Write module to see your voice in action. Come back and adjust if needed.
- Fear vs. Vision isn’t good vs. bad. Fear-driven messaging creates urgency (“Don’t wait until it’s too late”), while vision-driven messaging inspires (“Imagine your best smile”). Both are effective — choose what fits your brand.