Prerequisite: Complete your Codex first. Your brand strategy informs your voice settings.
How to set up your brand voice
1
Go to Brand > Voice
Open the Brand module from the sidebar and select Voice.
2
Adjust the six parameters
Use the sliders to set each parameter on a scale from -50 to +50. Each slider has labeled extremes to guide your choice:
3
Review the voice preview
The preview card at the top updates in real time, showing a human-readable summary of how your combined settings will shape AI-generated copy.
4
Save your settings
Click Save Voice when you’re satisfied. Your settings apply to all AI content generation across the platform.
Tips for effective voice settings
- Start at zero. All parameters default to a neutral/balanced position. Make small adjustments and review the preview.
- Match your audience. A pediatric dental practice might lean casual and gentle, while a med spa may go professional and direct.
- Test with content. After saving, generate some sample content in the Write module to see your voice in action. Come back and adjust if needed.
- Fear vs. Vision isn’t good vs. bad. Fear-driven messaging creates urgency (“Don’t wait until it’s too late”), while vision-driven messaging inspires (“Imagine your best smile”). Both are effective — choose what fits your brand.